Conditional blocks | PDF CreateMate

Conditional blocks support the following operators: == (equals), != (not equals), > (greater than), < (less than), >= (greater than or equal), <= (less than or equal).

Use conditional blocks to show different content based on a property value. Copy the snippet below and adapt the property names to your template. See example.

Syntax

There are two supported syntaxes:

Syntax 1: Ternary (inline)

Use this to show or replace a short piece of text on a single line:

{{property == 'value' ? 'Show this if true' : 'Show this if false'}}

Parts:

property — the HubSpot property name
== 'value' — the condition to evaluate
'Show this if true' — output when condition is met
'Show this if false' — output when condition is not met (use '' to show nothing)

Syntax 2: If/Else Block

Use this when you need to show or hide larger content — full sentences, paragraphs, or multiple lines:

{% if property == 'value' %}
Content to show when true.
{% else %}
Content to show when false.
{% endif %}

Without else (show nothing if false):

{% if property == 'value' %}
Content to show when true.
{% endif %}

With multiple conditions:

{% if property == 'value' %}
Content A.
{% elseif property == 'other' %}
Content B.
{% else %}
Content C.
{% endif %}

Supported Operations

Operator	Meaning	Example
(none)	Truthy — true if property has any value	`{{is_premium ? 'Premium' : 'Standard'}}`
`==`	Equals	`{{dealstage == 'closedwon' ? 'Won' : 'In progress'}}`
`!=`	Not equals	`{{dealstage != 'closedlost' ? 'Active' : 'Lost'}}`
`>`	Greater than	`{{amount > 10000 ? 'High value' : 'Standard'}}`
`<`	Less than	`{{amount < 500 ? 'Low value' : 'Standard'}}`
`>=`	Greater than or equal	`{% if amount >= 5000 %}...{% endif %}`
`<=`	Less than or equal	`{% if numemployees <= 50 %}...{% endif %}`

Examples

Equals (==)

{{dealstage == 'closedwon' ? 'Deal closed!' : 'Deal in progress.'}}

{% if dealstage == 'closedwon' %}
Congratulations! Your deal has been closed successfully.
{% else %}
Your deal is still in progress.
{% endif %}

Not equal (!=)

{{dealstage != 'closedlost' ? 'Active deal' : 'This deal was lost.'}}

{% if dealstage != 'closedlost' %}
Your deal is still active. Our team will follow up shortly.
{% else %}
Unfortunately this deal was marked as lost.
{% endif %}

Greater than (>)

{{amount > 10000 ? 'Premium client' : 'Standard client'}}

{% if amount > 10000 %}
As a premium client, you receive priority support and dedicated account management.
{% else %}
Contact us to learn about our premium plans.
{% endif %}

Less than (<)

{{numemployees < 10 ? 'Small business' : 'Medium or large business'}}

{% if numemployees < 10 %}
This offer is exclusively available for small businesses.
{% else %}
Please contact our enterprise team for tailored pricing.
{% endif %}

Greater than or equal (>=)

{% if amount >= 5000 %}
You qualify for a 10% discount on your next order.
{% else %}
Reach €5,000 in purchases to unlock your discount.
{% endif %}

Less than or equal (<=)

{% if numemployees <= 50 %}
Your company qualifies for our SMB pricing plan.
{% else %}
Please contact our enterprise sales team for a custom quote.
{% endif %}

Truthy check (no operator)

{{is_premium ? 'Premium' : 'Standard'}}

{% if is_premium %}
Your premium membership includes all features and priority support.
{% else %}
Upgrade to premium to unlock all features.
{% endif %}

Multiple conditions (elseif)

{% if dealstage == 'closedwon' %}
Thank you for your business! Your order is confirmed.
{% elseif dealstage == 'contractsent' %}
Your contract has been sent. Please review and sign at your earliest convenience.
{% else %}
Our team will be in touch soon to move things forward.
{% endif %}

Multiple conditionals in one sentence (ternary)

{{firstname}}, your account is {{verified ? 'verified' : 'pending verification'}} and {{active ? 'active' : 'inactive'}}.

Missing Property Behavior

When a property used in a conditional is not found or has no value:

Ternary: the expression is replaced with the false value (the part after :); if '', nothing is shown
If/else block: the {% else %} content is shown; if there is no {% else %}, nothing is shown

Always ensure the properties you reference in conditionals exist in your HubSpot data to avoid unexpected empty content.